Paste or drop
One URL per line, or a.txt/.csv. Sample graveyard included.
MARKETING URLS · UTM HYGIENE
Clean UTM parameters before the graveyard wins
LinkedIn vs linkedin. Q3 Launch vs q3-launch.
Double-encoded spaces, click-ID junk bolted on. Campaign reporting fractures until the list is governed.
The problem
Marketers accumulate URL graveyards: inconsistent
utm_source / utm_medium / utm_campaign,
encoding noise, and tracking params that don’t belong in the taxonomy.
Spreadsheets don’t normalize. Waiting on eng doesn’t scale.
You need a pass that lowercases and collapses UTM values, flags near-duplicate campaigns,
previews rewrite rules, strips known junk while keeping utm_*, and exports a list you can run.
How Utmend helps
Utmend is a browser-local UTM / campaign URL cleaner. Paste or drop a URL list, normalize source·medium·campaign combos, preview ordered find→replace rules, strip tracking junk, and export cleaned URLs plus a summary table — without uploading the graveyard to a SaaS.
Normalize + cluster
Lower source/medium, decode, collapse whitespace, flag near-dup campaigns.
Rewrite + export
Preview rewrites, strip click-ID junk, download a list you can govern.
Private by default. Cleanup runs client-side — URLs stay in the browser. Anonymous pageviews only (no URL payloads).